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12 Storeez announced a collaboration with the Naked Heart Foundation

Date: July 15, 2024 Time: 18:47:38

12 Storeez begins a long-term collaboration with the Naked Heart Foundation and launches the first joint Hearts & Storeez capsule. The face of the campaign is the founder of the foundation, philanthropist and supermodel Natalia Vodianova. The launch of the capsule is timed to coincide with International Children’s Day.

It includes products selected by Natalia Vodianova and 12 Storeez creative director Irina Golomazdina. 10% of sales of these models in Russia will go to support the organization’s projects.

“Five years ago, as a New Year’s gift to the team, we offered a variety of certificates for purchases at 12 Storeez and markets or transfers to relief funds. The result was unexpected: almost a third of the team opted for charity. The natural need to help, to do something good for others, is what brings people together and what many of us reach over time. We decided to make charity part of our long-term foundation, goals and values,” says Ivan Khokhlov.

Previously, 12 Storeez showed a new cruise collection. For filming, the crew traveled to the banks of the Bosphorus. We talk in more detail here.

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Hansen Taylor
Hansen Taylor
Hansen Taylor is a full-time editor for ePrimefeed covering sports and movie news.

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