Recall that in March, Mikhail Shvydkoy, head of the Russian Academy of Television (ART), said that they would try to hold TEFI at the end of the year.
“I think that now we are trying to find a new model in which we can take into account all the circumstances of today’s life,” Shvydkoi said at the time.
Now we see that the award is given as if it were the opposite: in the past, figurines in the form of Orpheus were awarded first for daytime broadcasting, including information broadcasting, and then for programs that aired in “evening prime”, which is to say, entertainment, as well as movies and series.
However, at the beginning of the year, Shvydkoy emphasized that in the current situation, the circumstances are determined by the special operation and its reflection on television. “This is a wide variety of television shows,” he said.
ART representatives inform that, in accordance with today’s realities, the regulations of the TEFI 2023 National Award have been adjusted: the number of applications has been increased to 54, and changes have been made to the members’ electronic voting system. of the jury”, which will achieve the greatest efficiency and transparency in the calculation of the votes and in the objectivity of the voting results. It is also said that the competition system reflects all new trends in the development of modern television and the media industry as a whole.
The acceptance of nominations for the country’s main television award has also been announced. It will be held from August 2 to September 29, 2023 for the period from January 1, 2022 to June 30, 2023 in two ways: “Informative and sociopolitical dissemination” and “Entertainment dissemination, series”.
The winners of each category are determined by closed voting. The jury is made up of members of the Russian Television Academy.
The TEFI television contest has been held since 1994. Next year the Russian Television Academy turns 30 years old. Over the years the Academy was headed by Vladimir Pozner, Mikhail Shvydkoy and Alexander Akopov. Mikhail Shvydkoi is currently the president of the Russian Television Academy.
Mikhail Shvydkoi, President of the Russian Television Academy:
“The national award for professional television in the field of television will be needed as long as people watch TV. Whatever they say about the success of the Internet, most Russian citizens hear about the news” in the city and the world “through television shows. And for many, television remains the only window on the world, which also becomes a cure for loneliness.