Photo by the Roscongress Foundation
How do companies help solve the country’s demographic problem? How to retain staff in the company? What support measures for families with children and large families are the most effective?
These and other topics were discussed in the session “There will be people – there will be business: strategic motivation for private investment in demography”, which took place outside of SPIEF.
The session participants came to the conclusion that the situation with demography in Russia is so serious that it will no longer be possible to pretend that this is only a state problem, and companies can safely stay out of it.
“Our GDP is growing in the district, companies are increasing their capacities, but there is a serious problem with personnel, there are no people physically,” said Igor Shchegolev, presidential envoy to the Central Federal District. – This is not a matter of a year, or two or three. Such problems have been solved for decades. There are no signs of stabilization of the demographic situation in our district now. The birth rate is seriously falling, and that worries us.
At the same time, Igor Shchegolev reminded that many countries of the world are now facing a population decline, for example, China.
– There are forecasts that in the foreseeable future, the population of China may be reduced by almost half. While in the US, UK and India, the population will grow. For China, this is a serious problem. Therefore, many countries are now interested in finding tools to solve the demographic problem, Shchegolev noted. – If we are few, then our efforts are not clear for what, we must be many.
Vitaly Terentiev, HeadHunter’s director of government relations, said that serious staff shortages are now observed in all sectors of the economy.
– There is a downward trend in unemployment, indicating staff shortages, and there are more and more vacancies in the market. So, in the first 5 months of this year, there were 70 percent more vacancies than in 2021 and 68 percent more than in 2022. And the staff who would like to get a job has been reduced by 4 percent, – said Vitaly Terentyev.
According to him, 64 percent of women after maternity leave want to change their profession.
– This suggests that employers have not created a corporate culture that allows women on maternity leave to care for children, so they are forced to look for part-time jobs, – notes Vitaly Terentyev.
Maria Kobzeva, Vice President of the Delo Group of Companies, spoke about the corporate standard for supporting families with children. According to her, the company has created both material and non-material incentives.
We call it positive discrimination. At the birth of the third and subsequent children, the employee receives a payment of 1 million rubles. In addition, families with many children have advantages in the distribution of benefits, for example, trips to camps. We pay compensation for kindergartens, both public and private, as well as nannies. We have extended VHI for pregnant women and families with children. For employees with children, flexible work hours or remote work is provided. 1,500 of our employees have already benefited from the support measures,” said Maria Kobzeva.
According to her, the company even introduced a special position – a social manager who works with large families. He tells them what corporate benefits can be had, as well as how to use state support, because often people just don’t know.
United Metallurgical Company President Natalya Eremina said the number of large families at her company has increased 3.5-fold in recent years.
– On September 1, when the children are taken to school, we give all parents a day off. The men who work in the company have a 12-hour work day, and for women we divide 6 by 6, a woman cannot work 12 hours if she has three children,-said Natalia Eremina.
The general director of the insurance joint stock company “VSK”, Alexander Tarnovsky, said that many companies began to request to include consultations of psychologists and physical trainers in the VHI programs for their employees. This helps women recover faster after childbirth mentally and physically.
– Competition for personnel has always been in the field of vision of large companies, and today we talk about competition not only for qualified personnel, but simply for personnel. For this reason, not a few companies already have support programs for families with children and large families. Companies are actively involved in demographic policy, – said Elena Feoktistova, General Director of Corporate Responsibility, Sustainable Development and Social Entrepreneurship of RSPP.
Federation Council Vice President Nikolai Zhuravlev recalled Vladimir Putin’s proposal to introduce mandatory annual social reporting for entrepreneurs.
– So that everyone knows what this or that company has done for the city or town, as well as for its employees. Let people see who can be proud and who, perhaps, should be ashamed. It would be nice to start saving such reports from next year, – noted Nikolai Zhuravlev.