What starts out as a hobby that can give us extra money can end up becoming our main source of income. This is what happened to Rachel Jiménez, who after listening to a podcast on how to create an e-commerce profile on the Etsy platform, took advantage of her maternity leave to fulfill one of her dreams.
She had always wanted to be her own boss and set up her own small business, so she decided to investigate how these types of online businesses worked and learn from the profiles they saw focused on the same segment. During her maternity leave (Raquel was director of alumni engagement at a university), she began creating designs and posting them on Etsy. She started by opening her own blog, Money Hacking Mama, and later she went on to sell digital products like planners, games, and marketing templates.
She had always had her Etsy profile open, but from now on she had given it her full attention. From this moment on, his mindset was focused on growing that business, learning and trying new ideas. Thus, he managed to go from $42 a month that he earned in June 2020 to $691 in July and $4,511 in August. As of December 2020, sales for him amounted to $14,842. In June 2021, he left his job at the university and started creating content to sell online.
What do customers who buy templates online need?
The radical change in his business is due to the change in mentality. Raquel began to create her content by putting herself in the shoes of what her clients need. She thus realized that they value digital products because they can be reused, something that is created once and can be used unlimitedly later.
Unlike other creators, Raquel uses Canva. Once the template is designed, she makes new graphics to represent the product in a clear, concise and attractive way that captures the user’s attention. She may have the best product in the world, but if her target customer passes it on because the listing image is bad, her store will not prosper. A good listing image should be professional and use colors and fonts that are easy to see and read.
“Thinking of the client first changed my creative process,” he confirms. She’s learned to cue what people expect to find on Etsy profiles like hers on different platforms: Facebook groups, online forums, in-store trends, Google Trends, and Pinterest Trends… “Once I started using eat my skills to help others solve problems and meet their needs, sales began to increase,” he summarizes.
At first, it took her over nine months to make my first 100 sales on Etsy, Raquel explains. “Now I can make so many sales in just one day,” she confesses, although she admits that she would never have achieved those results if she had not dedicated all the time to her profile and had not changed the focus of the business. her.
