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HomeLatest NewsABA CONF 2024 conference to be held in Moscow - Rossiyskaya Gazeta

ABA CONF 2024 conference to be held in Moscow – Rossiyskaya Gazeta

Date: July 14, 2024 Time: 13:01:23

The conference of the Association of Bloggers and Agencies (ABA) will bring together more than 600 participants, including leading bloggers and their managers, representatives of advertising regulators (Roskomnadzor, FAS, Federal Tax Service), experts and heads of Russian social networks, and major advertiser brands. (Tinkoff, Ozon, Yandex Food, Detsky Mir and others), media and influence agencies, as well as analysis services.

ABA CONF will become a platform to build productive communication between all market participants, creating an open platform for discussion and professional networking, developing and implementing new advertising strategies for brands and audiences.

Leaders of Russian influencer marketing will summarize the industry’s performance over the past two years, a period of difficult transition to new platforms for the market, which significantly changed the media landscape and increased the burden on both content creators and for the consumers.

Leading experts and opinion leaders will discuss the practice of the first cases in the field of advertising labeling and trends for the near future, the current features of the creation and production of video content, the development of Russian social networks and their advantages for bloggers and the public.

“Innovations in legislation on advertising labeling have influenced opinion leaders in different ways, so today the digital content market needs to adapt not only to the rules of the State and social networks, but also look for new strategies to attract and retain audiences. ABA CONF is the first open platform for productive dialogue between all segments of the influencer marketing market. Our goal is to establish productive communication in the interest of the entire professional community, to explore and find points of growth and development of the influencer marketing market. current realities,” said Tania Ivanova, president of the Association of Bloggers and Agencies, founder and CEO of the hello blogger agency.

* This website provides news content gathered from various internet sources. It is crucial to understand that we are not responsible for the accuracy, completeness, or reliability of the information presented Read More

Hansen Taylor
Hansen Taylor
Hansen Taylor is a full-time editor for ePrimefeed covering sports and movie news.
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