The Italian fashion house Prada has presented a new line of Prada Linea Rossa glasses. Her face was Oscar-nominated actor Jake Gyllenhaal. WWD writes about it.
The actor was photographed against the backdrop of the city and nature to illustrate glasses with innovative lenses that enhance color contrast. The campaign was photographed by Norbert Scherner.
“I am honored to be a part of the Prada family again, working with the amazing Norbert Scherner on the 2023 Prada Linea Rossa eyewear campaign. I love the Prada team. They are incredible artists and collaborators and we had a great time working together on this campaign,” said Gyllenhaal.
Gyllenhaal has been working with Prada since 2021. For the first time, Jake became the face of the new men’s fragrance Prada Luna Rossa Ocean.
Scarlett Johansson previously starred in an ad campaign for Prada Galleria. Concept artist Alex Da Corte worked on the shoot. We talk about it in more detail here.