adidas has announced that it plans to release a second batch of Yeezy sneakers after parting ways with Kanye West over his controversial comments. The report says that the brand is looking to dispose of unsold shoes. And all proceeds will go to organizations fighting anti-Semitism.
According to WWD, the online sale will begin on Wednesday on the adidas app and website. There will be available models such as the Yeezy Boost 350 V2, 500 and 700, as well as the Yeezy Slide and the Foam RNR.
The company cut ties with Ye in October after he made anti-Semitic and other offensive remarks in various interviews. This left adidas with €1.2 billion worth of unsold Yeezys. Since then, the company has been looking for a responsible way to dispose of them.
Adidas CEO Bjorn Gulden said selling the shoes and donating part of the proceeds was the best way to get rid of the merchandise and make a difference. He said the company has been in contact with non-governmental organizations that have been affected by Ye’s comments and actions.
A portion of the proceeds from the sales of the Yeezy shoes will go to the Anti-Defamation League and the Philonis and Kita Floyd Institute for Social Change, led by social justice advocate Philonis Floyd, brother of George Floyd. However, adidas declined to provide details on how many shoes will be released for sale and how much of the proceeds will be donated.
Previously, Jenna Ortega starred in ads for adidas. The video was released for the World Cup.