Alesya Kafelnikova starred in a new advertising campaign for the lingerie brand Etam. The model was chosen by the brand not by chance: according to the creators of the collection, it is she who embodies modern femininity.
“For me, femininity is about loving yourself and accepting yourself as you are. Motherhood awakened tenderness in me. I am usually a woman in armor, I always keep the situation under control. And when the child appeared, I finally understood what it means to be kind, sometimes even defenseless, ”Alesya herself says.
Home linen from the new collection is distinguished by loose silhouettes and delicate colors: beige, white, soft pink, blue and sky blue. By the way, the Etam bestseller, the GIA satin pajamas, is presented here in a fresh reading: a short-sleeved T-shirt combined with wide shorts.
The capsule also contains Aiden’s three-piece pajama set, consisting of pants, a kimono robe, and a satin top. In addition, the collection includes a long Sentiment shirt and an elongated gown with lace trim.
Previously, Alesya Kafelnikova became the face of the new Love Republic campaign. The collection includes pantsuits, oversized coats and bustier dresses. We talk about it in more detail here.