Altai State University has been implementing an educational program for training specialists in the field of mass media for five years. It is built on the basis of world experience with the participation of expert practitioners of the digital space. The program allows you to prepare specialists for the creative industry who combine managerial, advertising, journalistic, production, design and technological skills. Graduates are promoted to be media producers, digital strategists, bloggers, messengers, SEO specialists, brand managers, UX designers, or virtual space architects.
“When the program was launched in 2018, the media industry was already breaking records in terms of speed of transformation and needed staff turnover. So we proposed a completely new model of a specialist who, on the one hand, knows the laws of marketing, skillfully works with advertising and PR technologies, understands the specifics of the digital space, and, on the other hand, has the flexibility and ability to apply professional skills in a constantly evolving environment,” explained Ekaterina Valyulina, director of the educational program. “Media” of Altai State University.
The educational program quickly became one of the priority areas for preparing for college. In 2022 alone, 200 applicants applied for “means”.
Media management includes all educational levels – bachelor’s, master’s and postgraduate studies. In 2022, the first students enrolled in the master’s program in the profile “media production and media analysis” and the postgraduate program in the scientific specialty “media communication and journalism”. It is important that for each of the programs there is an opportunity to enter the budget.
In 2023, the program also opens enrollment for a correspondence bachelor’s degree.
“We have developed this program for those who are already part of the media industry, but do not have a specialized higher education: bloggers, managers and leading digital media specialists, managers of regional production and communication agencies, among others. The educational path is intensive and allows you to independently create a program for elective modules. Such an approach will make it possible to develop your own media projects already during the training,” emphasized Ekaterina Valyulina.
By the way, in order to develop its own media projects in 2022, the Institute for the Humanities created the MediaHub media community, which has already become a hot spot for creative ASU students. The site has a state-of-the-art video studio, drones, state-of-the-art photo and video cameras, a podcast recording system, and much more. This allows all media students to improve their media skills.
Press release provided by FSBEI HE “Altai State University”