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Amazon has become the most valuable brand in the world

Date: March 29, 2024 Time: 15:20:07

The American company Amazon took first place in the ranking of the most expensive brands in the world. It overtook last year’s leader: Apple. This is reported by TASS with reference to a study by the British consultancy Brand Finance.

Amazon regained the lead despite a 15% drop in brand value in 2022 (from $350.3bn to $299.3bn). It is specified that the decrease in the value of the “brand strength” indicator amounted to 41.2 billion dollars. However, the company’s performance indicator turned out to be positive and offset the losses by $3.9 billion.

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Hansen Taylor
Hansen Taylor
Hansen Taylor is a full-time editor for ePrimefeed covering sports and movie news.
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