The French brand APC introduced olive oil. It is produced exclusively for the brand at the Moulin des Ombres factory in the Château de Montfrin. Hypebae writes about it.
The certified organic oil from Tuscany is produced in small limited quantities. When squeezing, modern technologies are used that contribute to the preservation of taste.
The creative director and founder, Jean Touitou, gave advice on how to “really enjoy” the taste of the novelty: “Take regular bread, lightly toasted on both sides. Don’t wait for the toast to cool down. Pour a little oil on top and add a pinch of salt.”
The oil comes with a linen tea towel. Drawing by the artist Matthias Augustignac of the graphic studio M/M. He also designed the label.
APC previously shared on social media about the collaboration with Revival, the first shoe recycling platform in France. They opened a collection of the brand’s old sneakers, which will be sent for recycling and used as a surface for the bike path.