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HomeLatest NewsArmani Exchange opens new flagship store in Soho

Armani Exchange opens new flagship store in Soho

Date: March 1, 2024 Time: 07:32:14

More than 30 years after Armani Exchange opened its first Manhattan store in 1991, the brand returns to Soho with a new flagship store. This is the second space in New York with an area of ​​4,951 square feet. It is located between Prince Street and Spring Street, just one block from the brand’s first historic address. WWD writes about it.

“The spirit of ownership of the brand and the focus on the high street remain unchanged, as does the idea of ​​creating a dynamic and modern shopping experience. Today, this means the integration of technology and respect for the environment: a topic that is of great importance to everyone, and especially to the younger generations”, said Giorgio Armani.

The store sells men’s and women’s clothing, as well as accessories and shoes. The room has two windows and a large central entrance that fits into the façade of a building built at the beginning of the 20th century. The design of the space reflects a new design concept that is typical of other recent store openings of the brand. At the same time, the original architecture of the building stands out: oak floors, brick walls, cast iron columns with capitals and decorative moldings on the ceiling.

Previously, Rege-Jean Page of the Bridgertons starred in a fragrance campaign for Armani. Shot by Man Kossu and Damon Baker. We talk about it in more detail here.

* This website provides news content gathered from various internet sources. It is crucial to understand that we are not responsible for the accuracy, completeness, or reliability of the information presented Read More

Hansen Taylor
Hansen Taylor
Hansen Taylor is a full-time editor for ePrimefeed covering sports and movie news.
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