“Over the past two years, our consumer has become a bit younger – they are between 45 and 42 years old. They are mainly men, families, but we are trying to please all Russians,” Sokolov said.
He noted that the “rejuvenation” is facilitated by the production of cars with the Sport and Sportline trim levels; these cars are produced in circulation of almost five thousand per year. In the future, the line will be expanded to include the Lada Niva Sport, which should appear before the end of 2024.
The head of AvtoVAZ also spoke about when the new Lada crossover based on Vesta will be released.
