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BBVA accelerates customer acquisition with 11% more up to May of this year

Date: June 19, 2024 Time: 12:55:18

“One in five new customers or customers who change entities choose BBVA,” said Peio Belausteguigoitia, BBVA’s country manager for Spain. And this has allowed the entity chaired by Carlos Torres to speed up the rate of attracting new customers in the first five months of the year, 11% more, to 476,000. In addition, he has highlighted that 50% of new customers arrive through digital channels and after that in 2022 a record will be recorded with the acquisition of more than one million customers.

Regarding the commercial relationship of the new clients, he has assured that six months after joining BBVA, 73.4% have already been linked, that is, they have paid their payroll, a recurring income or contracted a product. On the other hand, Belausteguigoitia has recorded that the bank provides service to 31,000 new SMEs in the first five months, which paves the way for meeting its objective of incorporating more than 75,000 throughout the year.

On the other hand, BBVA expects to end the year with 320,000 customers in Italy. This figure would also exceed the forecasts made by the bank when it launched the subsidiary digitally in October 2021. Or, it would export the same model to other countries.

credit evolution

During his speech on the third day of the summer courses organized by the Menéndez Pelayo International University and APIE with the sponsorship of BBVA, Belausteguigoitia was very optimistic about the advance data on late payment, which despite the rise in interest rates by the European Central Bank (ECB) has not yet arrived.

Regarding the evolution of credit, the BBVA bank has recognized that whenever there is a rise in interest rates “there is an impact on credit and its demand, but this impact is not homogeneous in all products.” In this sense, Belausteguigoitia has assured that more than the rise in prices, in the demand for credit “the evolution of unemployment and the economic environment weigh more”, for which he believes that if the current trend is maintained, with GDP growth and employment, companies will continue to invest and “in the end that continues to be the engine of credit”.

* This website provides news content gathered from various internet sources. It is crucial to understand that we are not responsible for the accuracy, completeness, or reliability of the information presented Read More

Puck Henry
Puck Henry
Puck Henry is an editor for ePrimefeed covering all types of news.
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