Belén Esteban stars in her own electricity rate, one hundred percent renewable. The television collaborator lends her image and her voice to Crea Energía to create a unique experience with her clients. Through the use of Artificial Intelligence, people who call the company to contract this electricity service will be assisted by Esteban. It is the first time that a similar technological resource has been used to offer these services.
The new ‘Belén Esteban’ tariff is green, with clean energy and certified by the National Markets and Competition Commission (CNMC), and is launched at cost price plus a small fixed monthly management fee of 5.89 euros. without hidden margins and without permanence. Thus, the customer will pay exactly each kWh at the price that the company buys it and will be able to optimize their consumption by taking advantage of the cheapest sections.
Artificial Intelligence for customer service
CreaEnergia’s Data Analysis and AI team has worked for months exploring the potential of Generative Artificial Intelligence and voice processing to develop a system that not only recognizes and responds to customer questions, but does so with the voice and the characteristic tone of Belén Esteban, with expressions recognized by everyone.
Getting this project underway involved a complex process of voice recording and modeling, as well as integrating voice into systems. The result has been an Intelligent Digital Avatar that combines the best of generative AI technology with the familiarity and closeness of Belén, offering customers a unique experience and a simple and enjoyable conversation and interaction to contract the new rate, without complications.
By calling the company’s phone number, the interested party will be assisted by the virtual Bethlehem, which will guide the hiring process through a series of questions to understand the client’s needs. With generative AI, you can respond to a wide variety of queries and adapt to your responses in real time. Likewise, the information can be consulted by accessing the website’s online platform.
New, simpler electricity bill for customers.
The mission of the new energy is to make things simple and fair for customers. Each invoice details all the concepts, clearly separating the quota from the energy concepts, evidencing that the company’s margin does not depend on the client’s consumption.
