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At the end of February, the traditional Eskmo-AST presentation took place, at which the publisher summarized the results of 2022 and talked about the main trends of the book market. BURE Publisher. Olga Chesnokova: in numbers about what has changed and what we can expect from the used book industry.
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The paper format has become much more popular than the electronic one. In many respects, the lack of growth in the digital segment is explained by Storytel’s exit from the Russian market. Your audience was not redistributed to other sites, but was left along with the audio service.
But overall, the number of copies sold is declining. The purchasing power of Russians has been reduced and books are not essential goods. Part of the audience could not cope with the price increase, and part left.
Ebook sales increase 0% in 2022
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In the past, this figure did not exceed 1%. The flagship in Russia is the Bubble Comics publishing house.
Its popularity is further enhanced by film adaptations: on January 1, 2023, the movie Major Grom: A Difficult Childhood, based on the Major Grom comic series, was released digitally. The release of the film increases interest in the comics that formed its basis, which has a good effect on sales.
6.5% is represented by comics and manga in the literary segment.
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This despite the fact that the general trend is a decrease in interest in reading (since 2021, reading has fallen by 6%).
The most widely read population group is people between 20 and 34 years of age. Most often they buy comics, manga, and young adult literature, but they are not limited to these categories. There is a growing interest in the classics among young people.
Young people in 2022 began to buy books 10% more.
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More than a hundred million people visit blocked resources every month. The freeze on the anti-piracy law led to a renaissance in illegal reading. The books were not included in the anti-piracy memorandum, which does not allow for quick, extrajudicial removal of pirated content.
Book piracy has increased by 20%.
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In recent years, nonfiction has been the most popular. Interest in fiction began to return during the pandemic: people have time for “slow” reading. Its relevance in 2022 is explained by literary escapism: the need to escape from reality, to get distracted.
49% is the share of fiction in the book segment.
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In recent years, the markets have become one of the main book distribution channels and sales are expected to continue to grow. This is explained by the fact that in remote settlements ordering through the market is the cheapest way to buy paper books. Wild berries are also actively investing in prices – they slow down the rise in book prices at the expense of their own resources.
Applied literature is in great demand for Wildberries, and Tarot cards “boosted sales.”
The number of book sales through Wildberries increased by 67%.
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While most of the classics are freely available in the public domain, they continue to be purchased both digitally and on paper.
This trend could be supported by the addition of books to the Pushkin Map. According to Oleg Novikov, president of the Eksmo-AST publishing group, the very name of the program logically encourages this.
The popularity of classical literature increased by 80%.
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