Bottega Veneta supported the new art magazine Magma by becoming a partner for the first issue. Inspired by Andy Warhol Interviews, Georges Bataille Documents and The Minotaur, he aims to revive the spirit of 20th century magazines. Hypebae writes about it.
“These magazines offered direct access to artistic creation. They were the scene of the avant-garde, both artistic and literary. I started collecting them when I was very young. He wanted to revive this format, now disappeared, in all its aesthetic, graphic and intellectual sophistication. I also wanted to put artists and writers in the spotlight and recreate a dialogue between them, weaving the connections between their work,” said Magma founder and editor-in-chief Paul Olivennes.
The first issue of Magma was created by 18 artists with more than 80 works. These are mostly previously unpublished works of art and writings. The edition, which will be published once a year, is more like a book than a classic magazine: the issue consists of 224 pages.
Previously, Bottega Veneta opened a new shoe store in Vigonza, in the legendary Italian region famous for its shoe production. Now all stages – from design, development, research, quality control, prototyping to final production, the creation of Bottega Veneta shoes – will take place under one roof.