Studio 29 released a denim ad campaign that was shot at the factory. Founder Tatyana Fomicheva visited the factory and saw the entire denim production process from launch to finished product. The brand was inspired by the location and the amount of work put into such a casual garment. Denim production is a long, multi-stage process, involving many people at each stage.
“It is important for me to know each step to control the entire product, and I like to study all the nuances that go into creating something. Now I know how to dye, cook and do effects on jeans, and I never cease to amaze myself with new techniques”, says Tatyana.
This season, Studio 29 has gone from basic pieces to sophisticated colors and new designs. The denim capsule included the following items: jackets, corset tops, miniskirts, denim shorts, short-sleeved denim shirts, cargo jeans, and beltless zip-up jeans. For the first time, the brand showed denim in its collection at the Moscow Fashion Week in 2022. Then, at the debut show, guests saw shirts, jeans and skirts.
Previously, Studio 29 presented its own line of women’s shoes. Includes Mary Jane ballerinas and flat slippers. We talk about it in more detail here.