Recent studies have shown that Brits in the last year have become more likely to choose toilet paper based on its availability, rather than quality or appearance.
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UK residents continue to experience the consequences of the energy crisis and inflation in the country. More and more people are rejecting or reducing purchases of household items, including essentials. As a result of another massive disruption in the supply of raw materials, tissue paper prices rose to a record high.
The British tabloid Daily Star decided to support its readers and launched an unusual campaign. Now the print editions are sold with seven sheets of super absorbent toilet paper. Sanitary bags will be free, the price of the room itself will not change. According to the editor-in-chief of the newspaper John Clark, innovation can become a real help in the context of the economic crisis that the country is experiencing.
“You understand that the entire country goes downhill when people are forced to cut toilet paper costs. Shoppers are ditching luxury toilet paper in favor of regular rolls to combat the cost of living crisis,” Daily Star reporter Jerry Lawton said.
Recent studies have shown that Brits in the last year have become more likely to choose toilet paper based on its availability, rather than quality or appearance. In August last year, the British tabloid Daily Mirror reported that the island’s authorities offered to use reusable toilet paper and wash it after use. The British did not appreciate the novelty, considering it unhygienic and dangerous to health.