Towards the end of London Fashion Week, its most anticipated event took place: Daniel Lee’s debut as Burberry’s creative director. The British brand is betting big on Daniel: CEO Jonathan Akeroyd expects the group’s near-term revenue to rise to £4bn (up from £2.8bn at the time of Ricardo Tisci’s departure) and £5bn. million pounds sterling in the long term. Bags and accessories invented by Lee should help with this: in the first collection there are checkered hobos, models trimmed in faux fur, wooden clutches and heating pads in a wool case. As for clothing, what convinced him the most were the trench coats with fur collars, which opened the collection. We also saw coats that looked like wool blankets, voluminous fur coats, brightly checked wool suits, and draped knitwear. In the prints there is a duck, hats are also made in the shape of it. He’s very British and very Burberry, says Lee: “I was thinking about British parks and the brand’s association with rain and protection.”
Burberry FW 2023 Collection
Date: March 22, 2023 Time: 13:21:20
RELATED ARTICLES