Burberry has unveiled a new series of Burberry Landscapes environmental art projects. As part of the initiative, the brand places a brand cage at various natural sites. This time the print appeared on the island of Hierro in the Canary Islands and in South Africa, the Western Cape.
On the island of Hierro, the Cuban-American artist Jorge-Rodríguez Grenada became involved in the creation of an art object. The author painted the volcanic soil with natural milk-based paint. The installation is dedicated to Elsie Burberry, the daughter-in-law of the company’s founder, who at the beginning of the last century went on a trip to the Canary Islands.
In South Africa, local landscapers planted plants by hand. They formed a pattern and then naturally withered into compost. The work is dedicated to the aviators Betty Kirby Green and Arthur Clouston, who in the 1930s broke the record for the fastest flight from England to Cape Town. The flight was sponsored by Burberry. The pattern appeared not far from where the pilots had landed.
It was previously reported that Burberry’s sales in China fell 23% due to the pandemic. In Europe, India and the Middle East, brand performance increased by 19%. We talk about it in more detail here.