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HomeLatest NewsCatherine Deneuve and Rami Malek star in Cartier watch campaign

Catherine Deneuve and Rami Malek star in Cartier watch campaign

Date: March 29, 2024 Time: 16:59:20

Cartier showed an advertising campaign for the new Tank Française watch. The main characters of the video, shot by the famous director Guy Ritchie, were Rami Malek and Catherine Deneuve. In the video you can find references to films with the participation of the French actress. The heroes of the campaign fall into different eras and meet while crossing the Alexandre III Bridge in Paris.

“The idea of ​​this video is a fantasy about crossing a bridge from one shore to the other, in fact, a metaphor for the passage of time. I didn’t want to retell this story too literally and preferred to add a fantasy element that conveys an encounter with cinema, making the film special”, says the director.

The Tank model was first introduced by Louis Cartier in 1917. Instead of the classic round dial, Cartier created a laconic rectangle in which the case, lugs and bracelet became one. The model has become iconic and has only undergone a few design changes in a hundred years. The French version appeared in 1996.

“For me, there are two words that characterize this watch: “beauty” and “simplicity”. They do not lose popularity and are passed from generation to generation, which testifies to their timeless design,” says Malek.

Previously, Cartier re-released the 1972 Basebal watch in honor of its 50th anniversary. The second name of the model, Pebble (translated from English, “pebbles”), refers to its shape. We talk about it in more detail here.

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Hansen Taylor
Hansen Taylor
Hansen Taylor is a full-time editor for ePrimefeed covering sports and movie news.
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