Chanel and The Prince’s Foundation, created by King Charles III of Great Britain, have launched a new Métiers d’Art educational programme. Created in association with the le19M Creative Center in Paris, it is designed for arts and crafts students from England and France. WWD writes about it.
Chanel said the show will take place in England in a newly constructed building that is part of the Highgrove Foundation Training Centre. Highgrove, in turn, is a family estate owned by King Carlos III.
The Métiers d’Art program will teach hand embroidery and beadwork techniques. Students will have access to study facilities, expert teaching and materials. For them there will be conferences, research and presentations.
Each year, six selected students will receive scholarships that will cover the cost of living. The first scholarship program started at the end of January. The training lasts 24 weeks.
Chanel said it shares a commitment with The Prince’s Foundation to “preserve crafts and specialist skills and develop opportunities for a new generation.” This vision is supported by le19M, which employs more than 600 artisans from 11 Chanel-owned companies.
Previously, actress Whitney Peake, who played one of the leading roles in the revival of the Gossip Girl TV series, became the new face of the Coco Mademoiselle fragrance. The girl will be the heroine of the advertising campaign, which will be presented in March.
