Chanel has presented a collection of watches inspired by the pincushion, the main sewing tool. She also gave the name of the capsule: Mademoiselle Privé Pique-Aiguilles. WWD writes about it.
Arnaud Chastain, director of Chanel’s watchmaking workshop, said he “liked the look of this functional piece that seamstresses wear on their wrists.” He expressed his admiration for the pincushion design, which is both practical and beautiful. He, too, is drawn to the needles, randomly stuck into the pillow and, as the seamstress works, they bend into a pattern.
Five Mademoiselle Privé Pique-Aiguilles models were created, each produced in a limited edition of 20 pieces. The watch glass has a convex shape, the bracelet turned out to be matte black, and the clasp is inlaid with precious stones.
The diameter of the Pique-Aiguilles is larger than traditionally for women’s watches: 55 millimeters (it is usually 34 to 40 millimeters). This left more room for the patterns that appeared on the dial. Some feature a pearl motif, others feature a thimble, scissors and tape measure, while the embroidery motif is inspired by sequins on black fabric.
The cost of new products varies from 175,000 to 250,000 euros (about 13,009,500 and 18,585,000 rubles, respectively).
Previously, Chanel showed an ad campaign for the Coco Crush line. The main characters in it were the actresses Margaret Qualley and Amandla Stenberg. They joined Blackpink’s Jennie as an ambassador for the collection.