Louis Vuitton has presented a new campaign dedicated to the launch of the LV Archlight sneaker collection. American actress Chloe Grace Moretz, musician Jaden Smith and Chinese soccer player Sam Lee participated in the shooting.
The LV Archlight sneakers were first introduced five years ago, in 2018. They were then shown by Nicolas Ghesquière as part of the spring-summer collection. Maintaining the avant-garde character of the original model on a sculpted platform, the updated versions are adorned with raffia, guipure and technical fabrics.
The capsule included the LV Stage, LV Mansion and LV Cottage models. The former symbolizes the pop culture movement of the 2000s, combining metallics, leather and technical materials in massive sporty versions. The second reveals the Gothic aesthetic, and the third reflects the romantic atmosphere of country trips.
It was previously known that Louis Vuitton will hold the next show of the cruise collection in Italy. The show will take place on the small island of Isola Bella, near Sicily.
