Chopard has launched an advertising campaign, the face of which is the new ambassador of the jewelry brand, Bella Hadid. The model replaced Julia Roberts in this campaign. WWD writes about it.
The photographs were taken by Alasdair McLellan. Co-president and creative director Caroline Scheufele said Bella “perfectly embodies the spirit of Chopard” with her combination of effortless elegance and playfulness.
“I have a deep appreciation for Chopard’s craftsmanship and have been a long-time admirer. I am very excited to join the brand family,” said Hadid.
We remind you that Bella Hadid became the face of Saint Laurent’s new campaign. The creative director of the fashion house, Anthony Vaccarello, invited the supermodel to demonstrate his new autumn-winter collection.
