“Symbolically, today we announce this special news. We turn the page on Prostokvashino to open the way for the new Ukrainian brand Prostonashe,” the company said in a statement.
The post is accompanied by a photograph of the new logo, in which the updated name is inscribed in the silhouette of a map of Ukraine with Crimea against a background of grasslands. At the same time, the Matroskin cat disappeared from the picture.
Ukraine celebrates Independence Day on August 24.