Dior has presented a new advertising campaign: the shooting of the autumn men’s collection took place against the backdrop of the pyramids of Giza in Egypt. The models Hazem Mohamed Ali, Dara Guie, Victor Krom, Loris Moin and Yang Hao posed in front of Rafael Pavarotti’s lens.
According to WWD, much of the Kim Jones collection is inspired by Frank Herbert’s science fiction novel Dune. This is also referenced by the location, which echoes the sands of the desert planet Arrakis, and Moyne’s ash-white hair, an homage to Sting’s hairstyle from the 1984 film adaptation of the book.
Dune isn’t the only source Jones turned to, including the archives of the brand’s women’s collections. So, the Scottish Wool Half Skirt is inspired by the 1950s Bonne Fortune dress with a pleated skirt.
Style it with a Dior Scarab bag, distressed fanny pack and Desert B31 Runner high-top sneakers reminiscent of lunar explorers. Helmets and harnesses with Cannage’s signature motif are 3D printed for a futuristic look.
The campaign was created by Ronnie Cooke Newhouse, Melanie Ward and Ellie Grace Cumming. Peter Philips was in charge of makeup and Guido Palau was in charge of hair.
Previously, Dior partnered for the second time with the environmental organization Parley for the Oceans and presented a capsule collection of beachwear. All items in the collaboration are made from 59% plastic found on the ocean’s surface, and 37% of the fabric is GOTS certified. This means they are free of bleaches, dyes, and other toxic chemicals.
