Dior’s creative director Maria Grazia Chiuri showed the advertising campaign for the new spring collection. Both the shot and the line itself were based on the style of French Queen Catherine de Medici, who ruled from 1547 to 1559. WWD writes about it.
The collection was shot by long-time Dior collaboration fashion photographer Brigitte Niedermeier, with models Freya Rothmann, Jen Thomson, Sherry Shea and others posing in front of the lens.
Chiuri took historical elements from that era as the basis for the collection: screen skirts, stretchy corsets, puffy white shirts, floral-embroidered dresses, lace crinoline skirts, and floral-print silk shorts. Renaissance-inspired pieces were mixed with modern sporty looks like cargo pants and crop tops.
Previously, Nigerian feminist writer Chimamanda Ngozi Adichie became one of the heroines of Dior’s ad campaign. The new shooting of the French fashion house is dedicated to a new variation of the classic Lady Dior bag. Read more here.