After the show in Mumbai, Dior presented an ad campaign shot in another Indian city: Udaipur. WWD writes about it.
Vivian Sassen photographed the models against the backdrop of the city’s architecture, famous for its royal palaces set around artificial lakes. The models Linesi Montero, Nandini Malvade, Mariel Uchida, Katarina Guedes, Eleonora Giuritan and Swati Ek posed for her. Elin Swan and Peter Philips were in charge of makeup, Damien Boissino was in charge of hair.
The collection includes black and white ensembles with graphic shapes (draped skirts and long tunics with slits). The connection between the work of Maria Grazia Chiuri and Chanakya’s workshop, run by her friend and colleague Karisma Svali, is reflected in many details. For example, in gold embroidery on a black coat.
“The choice of this direction is closely related to our common history and hobbies. Since the founding of the house in 1947 and through the runway shows of Mr. Dior’s various successors, from Marc Bohan to Maria Grazia Chiuri, our unwavering attachment to India has continuously developed into numerous creative dialogues,” said Delphine Arnault, President and CEO of Christian Dior. haute couture
Previously, Dior introduced a new fragrance Gris. It is part of the La Collection Privée Christian Dior line. The advertising campaign for the perfume starred Jenna Ortega, Maya Hawk, Fai Khadra, Joseph Quinn and Liu Yu. Each of the participants in the advertising campaign has chosen a challenge. For example, Jenna Ortega decided to “dare to take risks.” And Maya Hawk chose to “dare to be herself.”