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EA Sports will carry the ‘naming’ of Primera and will baptize Segunda as Hypermotion

Date: July 18, 2024 Time: 10:37:26

LaLiga EA Sports and LaLiga Hypermotion will be the new names of the First and Second Division of Spanish football in the 2023-24 season and the following four, as announced by LaLiga in the presentation of a ‘New Era’ with Electronic Arts as strategic partner for the next five campaigns.

“Today we are beginning a new era that will mean a revolutionary change for both Spanish football and the industry. And we do it surrounded by clubs and strategic partners such as EA Sports, without whom none of this would have been possible. Together we want to offer a better football for society and a better society for our football”, commented the president of LaLiga, Javier Tebas.

This was how Tebas expressed himself at the presentation of the ‘Una Nueva Era’ campaign, held at Madrid Content City in Tres Cantos (Madrid), together with the brand vice president of EA Sports, David Jackson, and representatives of a large part of the 42 professional clubs from LaLiga EA Sports and Hypermotion.

The figures of the agreement are not known

The transformation had a “great evolution” at the brand level, which has to do with its Strategic Plan with CVC “with double-digit annual increases,” said Óscar Mayo, executive general director of LaLiga, who did not reveal the figures of the agreement with This global transformation began with the announcement of the new positioning and purpose of the brand under the slogan ‘The Strength of our football’, a launch with which the competition reaffirms its commitment to “inspire” and leave a “positive impact” on society. , as well as “vindicate” the pride of belonging to La Liga.

The New Age does not mean a ‘change of the symbol, it is the symbol of change’, reads the slogan on which four axes are based, as revealed at the presentation in Madrid: ‘Make everyone matter’; ‘Aim high without fear’; ‘Believe in talent, leave your mark’; and ‘Do the right thing, always.’ LaLiga’s relationship with EA Sports has been consolidated in the last 10 years. Now, a new stage begins in which the leading video game publisher becomes title sponsor instead of Banco Santander in the competition, making the American company the first international sponsor to occupy this position.

For David Jackson, vice president of brand at EA Sports, LaLiga “uniquely” shares EA’s vision of a “fan-focused” future of football. “This partnership gives us the opportunity to rethink the way fans engage with the game. We will grow together as partners,” he said.

Jackson said he is “excited” that the association with La Liga is coming to life in a variety of ways. “From audiovisual technology to entertainment innovation, from grassroots initiatives to digital communities, all with the intention of bringing football fans closer together,” he excluded.

The new names of the categories

The agreement will be reflected in the nomenclature of the First Division, which will be called ‘LaLiga EA Sports’, and in the Second, which will be called ‘LaLiga Hypermotion’, in reference to the technology used by the video game EA Sports FC, based in motion capture that delivers high-generation images to produce more realistic in-game experiences. Likewise, LaLiga Promises will change to ‘LaLiga FC Futures’ and LaLiga eSports to ‘LaLiga FC Pro’, while LaLiga Genuine will maintain the name.

* This website provides news content gathered from various internet sources. It is crucial to understand that we are not responsible for the accuracy, completeness, or reliability of the information presented Read More

Puck Henry
Puck Henry
Puck Henry is an editor for ePrimefeed covering all types of news.

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