Model Emily Ratajkowski has become the new face of Viktor & Rolf’s most popular women’s fragrance, Flowerbomb. Starting in January 2023, she will regularly appear in promotions for the perfume, which was first introduced 18 years ago. WWD writes about it.
“More and more we see the nuances associated with femininity and what it means. I am a person that people can say is controversial, ”commented the model when participating in an advertising campaign.
According to the model, the key aspect for which she agreed to appear in the campaign was the unique vision of the photographers and brand creators on the concept of femininity. Emily Ratajkowski also pointed out that she has a long history with the Flowerbomb fragrance: her mother loved to wear it.
“I love the idea that femininity can represent strength because traditionally, at least for the last 100 years, this has not been the case in Western culture,” Emily shared.
Previously, FKA twigs became the face of the new Viktor & Rolf fragrance. The bottle is in the shape of a crystal ball and is decorated with a stopper with a magic crystal. We talk about it in more detail here.