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Tuesday, January 31, 2023
HomeLatest NewsEnrico Preziosi takes the reins of the dome of the historic toy...

Enrico Preziosi takes the reins of the dome of the historic toy company Famosa

Date: January 31, 2023 Time: 03:50:58

The historic toymaker Famosa, which has achieved great success with products such as Nancy or Nenuco, has decided to change its board of directors by appointing Enrico Preziosi as president, who is also the head of the Giochi Preziosi Group.

Rougeot, who served as president and CEO of the company since 2015. Rougeot has also been losing weight in the Spanish toy company, since in February 2022 Giochi Preziosi appointed José Miguel Toledo as the new CEO of Famosa, a position held by the French.

The Giochi Preziosi Group acquired Famosa in 2019, which had been in the hands of Sun Capital Partners since 2010, with the aim of creating a leading toy group in Europe. The strategy of the Italian company in this merger process involved making a strong investment in innovation that has led it to be a benchmark in the toy market with such iconic classic brands as Nenuco, Nancy, Feber, Barriguitas or Pinypon.

The future of toys

With technology, toys have lost a lot of importance within the preferences that children have, today it is more complicated that the traditional stores where Famosa products are sold grow in a market controlled by electronic devices, videojunicos, videojunicos and online sales.

Despite this, the Spanish Association of Toy Manufacturers (AEFJ) expects that during the 2022 campaign there will be a growth in the sector of at least 2% compared to previous years marked by the pandemic. In this way, toy stores could once again recover some activity during the current Christmas campaign, in which 75% of their annual sales are concentrated.

Puck Henry
Puck Henry
Puck Henry is an editor for ePrimefeed covering all types of news.

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