Using cloud storage and electronic document management, the transition to home software is only a small part of what businesses large and small are currently doing. In addition, today entrepreneurs are offered reliable solutions, even those based on home software. IT market experts told the RG correspondent what technologies are currently trending in Russian business and what awaits this industry in the future.
According to Sber analysts, companies from the North Caucasian Federal District are especially interested in cloud solutions, primarily in the field of electronic document management. “Since the beginning of the year, more than 20 companies have used such technologies in the bank. The transfer of key business processes to the “digit” can significantly increase the efficiency of managerial and personnel decision-making. At the same time, in 2022 , both small businesses and larger farms switched to paperless workflow and developers in the region,” the bank’s press service said.
For example, in Pyatigorsk the first pilot project in the south of Russia to use an online platform to automate the work of management companies was implemented. The software allows you to reduce the cost of managing apartment buildings. Residents receive their own version of the application, in which they can pay bills for housing and communal services, leave applications, appeals, complaints, and transmit meter readings. The MC manages the main application, which aggregates all the data.
– Today, Internet service providers, restaurant chains, and even auto repair shops have specialized applications. Each organization has its own tasks, so software for different companies has individual characteristics. Most customers, of course, find it more convenient to interact with the company using a computer or smartphone, Taimuraz Dzabolov, a programmer from Vladikavkaz, told the RG correspondent.
Large companies in the Caucasus are increasingly implementing artificial intelligence, especially for working with large amounts of data. For companies in many industries, working with Big Data is essential if they want to remain competitive.
– The trend of digital transformation of business in the South of Russia and the North Caucasus continues to gain momentum. The new driver can be called software import substitution, which became especially important after the exit of a number of large players from the domestic market. In 2022, three times more companies from the Southern Federal District and the North Caucasian Federal District transferred their processes to software from the Sber ecosystem than a year earlier. And this trend will only intensify. We have compiled an extensive library of digital services and are constantly working to improve it, – said Irina Tkachenko, Vice President of South-West Bank of Sberbank.
As the RG correspondent at the Stavropol branch of PJSC Rostelecom was told, when interacting with the company’s services, most companies focused on security and building high-quality communication with their customers. Leading digital telephony, with which you can receive an unlimited number of calls. In 2022, entrepreneurs used the virtual switchboard one and a half times more than in 2021. Above all, the virtual telephone service is in demand in retail, in the tourism and hotel business, as well as in the service sector.
Another example of the use of IT-based technologies is “smart displays.” This is a modern alternative to traditional static banners. The service helps save time when searching for information, browsing the range of services and quickly notifying customers about personal offers. You can connect the video analytics module to the basic functionality. Its software is capable of recognizing people’s anthropometric data, targeting content by gender and age, and maintaining impression statistics.
“Unlike the “giants”, small and medium-sized companies need digitization based on the principle “here and now”. Existing services allow you to quickly establish secure channels of communication with employees, customers and partners, establish fast and targeted promotion of goods and services, including remotely,” said the Rostelecom press service.
According to experts, the demand for information technology will continue to grow, so modern companies, in order to succeed, must understand the digital trends of today and tomorrow. These include the increasing use of artificial intelligence and quantum computing, the digitization of healthcare, the Internet of Things, robotization, e-commerce, data mining, the rapid growth of clouds, the introduction of unmanned solutions. , blockchain and 5G projects. But of course the main trend is information security. .
Viktor Kuznetsov, programmer from Stavropol:
– Digitization has become a necessary condition for the survival of almost any business. Process automation allows you to reduce management costs and quickly obtain a much more complete and objective picture of the state of your business.
The market for digital products and services experienced some changes last year, but the main trends remained. This is mainly due to the fact that now a significant proportion of products and services are national or have functional national equivalents. Small companies coped with such a transition more successfully than large companies: it is much easier to transfer several dozen users to a new service, since business processes in small companies are faster and easier to rebuild if necessary.
Furthermore, the domestic IT sector is well developed, extremely dynamic and adaptable. New technologies and solutions appear regularly, which are quickly introduced into business, so the market, in principle, turned out to be ready for the transition from Western to Russian services. At least in small businesses it has already been completed, and for the most part successfully. If there are no new restrictions in this area, next year the market will return to its usual development.