The parent company of Facebook and Instagram, Meta, this week began testing its new subscription service to these two platforms. Among the new updates, it will allow users to verify their accounts as well as gain visibility, but it will not let them change data such as their name or personal profile picture at first.
Meta Verified is the name given to the new paid subscription service that the company is preparing for both social networks. The tech company got this weekend that it got extra perks and features for content creators.
What can you do on Facebook and Instagram if you pay?
Its main proposal is account verification, which, unlike what Twitter offers, requires an official identity document to verify the identity of the user. This, however, will be limited at first to the real name.
Once the profile has been verified, the user will not be able to modify data such as the name or the username, the date of birth or the profile photo, since, in the event of changing any of these data, it would be necessary to return to verify account. The technology company has confirmed to TechCrunch that it is working on a process so that users can make changes to the aforementioned data without having to cancel the subscription.
The purpose of the subscription is that creators can “increase their presence and build a community faster” on both Facebook and Instagram -with individual subscriptions-. To do this, it will monitor the authenticity of the account user at all times, give access to support and greater visibility and reach.
The minimum requirements to become a paid subscriber
The subscription requires minimum conditions for users who want to join it upon payment, such as being 18 years old, that the image of the official document matches the profile of the social network and having a recent history of publications.
Regarding the blue badge that will indicate that the account has been verified, at first both the subscribed and the unsubscribed account will share the same badge, but over time the company will incorporate the follower count in more places on legacy verified accounts to differentiate them from paid accounts.
Where and when does the subscription start?
This paid subscription began to be tested this week in Australia and New Zealand, but it is not the first subscription proposal offered by Meta, focused on offering exclusive content to followers and not so many benefits to creators.
Facebook already introduced subscriptions in 2020 and they are available in nearly 40 countries around the world, including Spain, by invitation. Here the user makes a monthly payment in exchange for access to additional digital content or exclusive services for fans.
Instagram is also testing a subscription modality, for which it offers three options depending on the type of exclusive content that the creator wants to offer: live videos, stories that revealed the interaction with ‘stikers’, or ‘badges’ to identify people. subscribers in the comments of the ‘feed’.
