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Expert: Russian social networks will displace all foreign analogues from the market by 2025 – Rossiyskaya Gazeta

Date: July 13, 2024 Time: 19:38:37

For the second year, the associations carry out a joint study on domestic and foreign social networks and online platforms. In 2024, their leaders were VKontakte, Telegram, YouTube, VK Video, VK Music, Yandex Music, Odnoklassniki, TikTok, Looky and VK Clips.

“Bloggers, content producers and their audiences are very seriously joining Russian social networks. Advertising offices of Russian companies and technological capabilities are developing dynamically with the arrival of advertisers, audiences, bloggers and technologies, I am sure that Russian social networks will also do so. it will practically completely drive out all foreign analogues from our market,” Smolyakov said.

According to the expert, Instagram (banned in Russia, owned by the Meta corporation, recognized as extremist in the Russian Federation) has gone from ninth place in the ranking, which it occupied in 2023, to fifteenth.

“In general, today only foreign social networks YouTube and TikTok remain in the top 10, if we consider Telegram conditionally Russian,” he added.

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Hansen Taylor
Hansen Taylor
Hansen Taylor is a full-time editor for ePrimefeed covering sports and movie news.
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