For example, eye patches, oxygen bleach, shampoo, night face mask, and mascara were most frequently ordered from Wildberries by Russians. On the same site, the demand for children’s clothing and items has traditionally remained. Body care products were also popular at Ozon. In addition to them, automotive accessories were in demand.
Experts note that the demand for products from Chinese manufacturers has recently increased in the markets. The most popular among them were Chinese cockroach powder, Chinese tea, and Chinese noodles. Goods from other countries show no growth in a large number of categories, the study says. In most cases, they are asked for French perfumes, Italian soaps, Italian clothes. At the same time, the demand for Italian soap decreased from March 2022 to February 2023 by 77%, and that for Italian clothing by 2 times.
It is noted that today 42% of people order products in the markets 2-3 times a month or more. Another third do it once a month, 18% – 2-3 times every six months, and another 2% – once a year or less. At the same time, 49% of women and 32% of men buy products in the markets at least a couple of times a month.
The majority of buyers in the market are people between the ages of 25 and 44. Young people under the age of 24 use their services 2-3 times less. And yet, a typical market shopper is a 25- to 44-year-old woman who lives in the city and shops online at least two to three times a month, experts say.
Meanwhile, if in 2021 the market share of marketplaces in Russia of the total number of online sales was 39.7%, then in the first half of 2022 it was already 47.9%, which is almost 10% more. , is clear from the data of the Association. of Electronic Commerce Companies – AKIT. According to Data Sign forecasts, in 2024 the market share of the country’s total online commerce market will already be 54%.
By the way, you cannot buy poisons, digital books, tobacco products, hidden cameras and voice recorders, ethyl alcohol, frozen food and other products in the markets.
