At yesterday’s men’s show, Silvia Venturini Fendi not only showed a collection of 57 looks, but also presented a new leather factory, which cost the brand 50 million euros. The factory, located in the Tuscan town of Bagno a Ripoli, 30 minutes from Florence, used to be the Fornace Brunelleschi factory, where bricks and tiles were made. In 2012, the plant was closed, and Fendi took over the place thoroughly and invited the Piuarch architecture studio. The latter transformed an old building into an elegant concrete and glass space, and planted Mediterranean plants such as acacias, strawberry trees and figs in an area of 30,000 m2.
In fact, the same plants appeared on shirts and coats, and the entire collection was devoted to the work process and skill of the Fendi team (the employees also became full-fledged participants in the show). So, we saw denim overalls; leather work aprons worn over loose-fitting shorts with a logo; royal belts for royal tools, monogrammed to match; snow-white sets of an apron, jacket and birdum with a characteristic seam and a centimeter on the neck as an accessory. Speaking of accessories. The models carried coffee bags (an essential attribute of every weekday morning) and new versions of bags made of salpa paper, similar to canvas. The shoes were set on a molded sole, stamped with toolkits and diagrammed with bag designs.