Finn Flare opens a new flagship store on the ground floor of the Aviapark shopping center. The space was developed jointly with the Sinitsa architecture studio, taking into account global trends in architectural design and visual merchandising.
The store, with an area of 625 square meters, offers a variety of collections for both women and men. The interior reflects the brand’s Scandinavian aesthetic: natural materials, monochromatic colors and geometric shapes are used. For Finn Flare, this is the largest functional space, where the main thing is to provide a unique customer experience.
“The rebrand is a step forward. Throughout its almost 60-year history, Finn Flare carries out a global image update every 5 or 6 years, maintaining the brand’s DNA: being relevant and modern. These are new opportunities for improvement and new commercial horizons. In spring we carried out a complete makeover, from the visual to the product. In addition to the new corporate identity, we relaunched the website and are actively developing e-commerce,” says the brand’s CEO Ksenia Ryasova.
The flagship has already presented the brand’s new collection, ready to ideally cover the main needs of the autumn wardrobe. Coats made from a wool and silk blend were key pieces, while soft cashmere sweaters were neatly folded on the catwalks.
Previously, Finn Flare showed a new minimalist collection for the Pre-Fall 2023 season. Asymmetrical and clear silhouettes, soft, monochrome lines and a multicolor palette make it relevant.