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From selling on eBay to earning 130 million a year: a successful young woman’s business

Sometimes the best solution to focus on other goals and get more income is leave your current job. Although this is a drastic and difficult step, some choose to devote themselves entirely to those hobbies that are beginning to bear their first economic fruits. Helena Faustin, for example, works as a nurse in the intensive care unit of a children’s hospital. He has always shown his passion for cooking, but it was only during the pandemic that he realized that cooking helps him take the pressure off work. From there, he began sharing his recipes and even creating books collecting his best dishes. In her case, she has not completely left her job as a health worker, but thanks to this part-time job, she works much fewer shifts than before.

Tori Gerbig and her husband Chris started selling clothes online on eBay in 2011 to try and reduce your student loans. These debts reached 60,000 euros, and they wanted to get rid of them as soon as possible. So they developed this plan to earn extra income in addition to their salary. During her maternity leave, she took the opportunity to professionalize the business and set up a Facebook page targeted at local women who wanted to buy her products.

Because of her success, she later decided to say goodbye to her job as a commercial insurance salesperson, where she was earning over 33,000 gross euros a year, to start professionalizing a small shop she opened on eBay. After several months and numerous internships, the 35-year-old American managed to create a very successful company with annual sales of 130 million euros. Key? take risks and harness the power of the internet to build a brand that connects customers. Today, her Pink Lily business is her full-time job, and she and her husband have put together a very effective business plan. On CNBC’s Make It, he reveals all the secrets he wants to know before embarking on this adventure.

1. Useful product

The most important thing when selling a product is to deliver a strong value proposition. “This will encourage customers to buy from you and not from another company,” Gerbig says. In her case, the business woman analyzed her competitors well in order to find a niche in this market as competitive as online clothing. Her firm’s idea was to cater to the needs of women who wanted to dress in a modern yet affordable way.

2. Find your audience

In addition to knowing the products of other companies, it is important to know who are your clients. “The more you get to know that ideal person, the better you will be able to meet their needs directly,” says Pink Lily founder.

3. Differentiation is the key to success

As mentioned earlier, Tori Gerbig was well aware of the needs of her clients and what other companies have already offered find something that would make it stand out from the rest. His company was founded on low prices as well as knowledge of helping the family business.

4. Scalable business

Despite a very clear idea of ​​​​their product, the businesswoman remembers that you need to be ready for change. As the business grew, he had to anticipate the volume of incoming orders, so he recommends plan ahead to be able to follow the steps with great foresight.

5. Social media features

One of the pillars of Pink Lily’s success has been the support she has received from social media. Through Instagram and Facebook, they have built a very strong community of shoppers who love their clothes. “I ask our subscribers what products they would like or what brands we should partner with, and we use their answers to make decisions in real time,” advises the young American.


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