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HomeLatest NewsGazprom Arena hosted a large-scale sports and music festival

Gazprom Arena hosted a large-scale sports and music festival

Date: June 25, 2024 Time: 14:00:23

The Gazprom Arena in St. Petersburg hosted a large-scale music and sports festival with a rich entertainment and interactive program: 20 star artists and bloggers, 6 thematic zones, Insight People residents from 74 regions of Russia and athletes from 25 countries were waiting for guests.

So, within the framework of the event, a vertical race was held on the stairs of the Lakhta Center – 89 athletes representing different regions ran a distance of 80 floors and 2240 steps along the stairs. And the master of sports of Russia, Sergey Boytsov, parachuted from the 87th floor of the Lakhta Center. In the Nashe Delo multi-sports area, the athletes held strength competitions: they overturned cars and lifted loads onto the platform. The World Powerlifting Championships were also held here, in which 1,100 athletes from 25 countries participated, setting new records. Moscow athlete Daria Pluzhnikova lifted a barbell weighing 450 kilograms on the “gluteal bridge”, leaving other show participants behind.

At the same time, Yappy Truck was working on the site, where they created creative videos and communicated with popular bloggers. An art object has appeared in the app area, a 7 meter turquoise bear, a collaboration between Yappy and digital artist Misha Libertee.

The guests also tasted dishes from all over the country. The festival menu included Kabardino-Balkarian Khychins, Ossetian pies, Buryat buuzas, Yakut specialties, stroganina, belyashi with crab, a Dagestan shop with a miracle and kurze, Tatar echpochmaks, classic St. Petersburg desserts.

But that is not all. At the event, it was possible to take a real virtual journey through the Russian blogosphere, in the area of ​​the Insight People production center. Its center was an innovative creative cube, on the right side of which was an interactive map (moving along it, the participants got acquainted with the Insight People residents of different regions), and on the left side were small cubes, from which You assembled a complete image to take a photo or video on it. There was also a raffle for prizes inside the cube. The festival was organized by Gazprom-Media Holding with the support of PJSC Gazprom.


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Hansen Taylor
Hansen Taylor
Hansen Taylor is a full-time editor for ePrimefeed covering sports and movie news.

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