Givenchy has chosen Nanao as the new ambassador of Japan. WWD points out that, for the first time in the history of the French fashion house, a Japanese actress becomes its ambassador.
In honor of the appointment, Givenchy presented a series of photos with Nanao. Its author was a close friend of the actress, Leslie Key, a photographer from Singapore living in Japan.
Model, actress, and TV presenter, Nanao started her professional career in 2009 and has since starred in numerous TV series and movies. Among them are the action comedy Hell Garden and the television show Ninja ni Kekkon wa Muzukashi.
Givenchy Creative Director Matthew Williams said: “I really admire Nanao for her professional versatility, as well as her energy and personal style. She will be the perfect ambassador for Japan and I look forward to working with her.”
Nanao’s appointment illustrates the continued importance of the Japanese market. LVMH Moët Hennessy Louis Vuitton, Givenchy’s parent company, said sales in Japan rose 34% in the first quarter, which also accounted for 7% of its €21 billion global revenue for the three-month period.
The appointment of artists from Asia as ambassadors is a global trend in the industry. Previously BURE. released a material in which editor Nastya Drozdova understands the phenomenal success of k-pop artists, which are so loved by luxury brands today.