Givenchy continues to expand. The French brand has opened a new temporary pop-up in Beverly Hills. In the store you can buy accessories and items from the men’s and women’s collections. WWD reports.
“The opening of the Rodeo Drive boutique marks an important milestone for Givenchy as we continue to expand our business both in the US and globally. In the collections of the creative director Matthew Williams, the spirit of Parisian chic meets the Californian style”, said Renaud de Lesquin, CEO of the brand.
The boutique on Rodeo Drive is uniquely designed with a minimalist approach. It uses contrasting tones and different materials, combining urbanism and nature. Around the building are sculptures by British artist Ewan McFarlane.
Please note that the boutique on Rodeo Drive is temporary. Next year, a permanent Givenchy store will open on the same shopping street as other LVMH-owned brands, including Tiffany & Co, Dior, Loewe, Loro Piana, Celine and Louis Vuitton.
Givenchy has previously chosen model and actress Nanao as its new brand ambassador in Japan.
