Gucci has opened its first independent boutique in Paris. The space is located on Rue Saint-Honoré next to the Élysée Palace. At the moment, the store presents the Gucci Valigeria collection dedicated to travel, writes WWD.
The new store’s 2,000-square-foot retail space spans two floors. The rooms are decorated with vintage lamps and sculptures inspired by train travel and the most popular Italian stations.
“The opening of the first Gucci Valigeria boutique on rue Saint-Honoré represents the next step in our ongoing strategy to strengthen our leadership in the travel category,” said Marco Bizzarri, president and CEO of the Italian house.
The travel assortment holds a special place in Gucci history, as trunks, suitcases and hat boxes were the first items offered by brand founder Guccio Gucci at the opening of his Florence store in 1921. Bizzari said : “Gucci Valigeria is a powerful reminder of our Florentine roots and timeless craftsmanship.”
Previously, Gucci introduced a new après-ski collection for winter lovers. It includes pieces that combine sporty aesthetics with the sophistication and style of the 70s.