Gucci has launched a special Year of the Rabbit collection dedicated to the new lunar year of the rabbit. The author of the advertising campaign was the artist and director Max Siedentopf, who has repeatedly collaborated with the fashion house.
In the video, the models walk through the fairy garden with rabbits. The animal welfare organization Bureau Veritas was present on the set and confirmed that no living being was harmed in the realization of this campaign.
The new Gucci collection includes mules with bow ears, fluffy hairpins, sweaters, pants, shirts, dresses, coats, backpacks, bags. The capsule is already presented on the brand’s official website and in selected boutiques.
Previously, Gucci opened the first luggage store in Paris. The space is located on Rue Saint-Honoré next to the Élysée Palace. Read more here.