The Gucci cruise show was held in Seoul in the courtyard of the historic Gyeongbokgung Palace complex, built in 1394 by Korean dignitary Jeon Dojong.
Today, with a design team still working at the Italian brand (Sabato de Sarno’s debut will be in September), the collection is once again a mix of past and present, this time aimed at K-pop artists and an audience. clearly South Korean. There are plenty of references to futurism in the form of detachable details and elongated bombers, engulfed in sequins, but well-buttoned dresses and oddly shaped glasses. Flying dresses are worn over wetsuits and biker shorts are worn with short double-breasted jackets. Chunky shoes are paired with Horsebit bags, paired with Gucci monogrammed skateboards and surfboards. By the way, about the last one. Perhaps only logomania reminded us that we had a Gucci collection in front of us.