Gucci has launched a summer collection for its Gucci Vault online space. It was created in collaboration with eight brands from around the world (both established and new). WWD writes about it.
Thus, the capsule includes women’s beachwear and dresses hand-embroidered by Colombian artisans from Agua by Agua Bendita, clutches from Judith Leiber Couture, men’s and women’s hats from Maison Michel and 22-carat gold jewelry inlaid with pearls, tourmalines, emeralds Prounis Jewelry.
Vans, collaborating with the Gucci Vault for the second time, introduced branded shoes in new colors and prints, Rowing Blazers introduced men’s rugby jerseys, and Connor McKnight, who drew inspiration from vintage items, also created a men’s line.
For the shooting of the Gucci campaign, Max Siedentopf was invited. The lake shore was chosen as the location.
As a reminder, the Gucci Vault launched in Fall 2021 as an experimental online space offering vintage and archival items, as well as collaborations with brands like Charvet, ERL, Wales Bonner, and Martine Rose.
Previously, Alia Bhatt became the first Gucci Ambassador in India. The actress and businesswoman first appeared in this role at the latest cruise collection show in Seoul.