Guess announced the start of a strategic partnership with retailer Lamoda. The brand has revived the history of denim and has placed an emphasis on sustainable production and authentic fashion. The assortment includes a wide selection of basic clothing for men and women, archival models from the 80s and 90s in a new interpretation, as well as T-shirts, sweatshirts, bombers and down jackets in a business casual style.
At the heart of the collection are timeless denim styles produced using Guess Airwash technology – a modern, eco-friendly alternative to pumice stone washing that Guess invented in 1981. By replacing water with air and bubbles and eliminating pumice from the process, water and energy consumption during production is significantly reduced.
“We are delighted to become a platform for Russian buyers to learn about the new brand. This cooperation with Guess allows Lamoda to offer customers exclusively clothes from a famous brand, which is fully consistent with our strategy of providing a unique and modern assortment for our users,” said Irina Maksimova, Director of the Fashion Purchasing and Development Department at Lamoda.
We remind you that on July 18, Lamoda Sport opened sales of the adidas Yeezy model with a night pre-sale. You will be able to buy a pair in three flagship retail stores: in Moscow, on Kuznetsky Most and Krasnaya Presnya, as well as in St. Petersburg, in the Galereya shopping center.
