Swedish retailer H&M’s stores in the UK have started charging fees for returning items purchased online. This was reported by The Guardian with reference to a representative of the network. The return service now costs £1.99 (about 240 rubles at the current price).
This money will be deducted from the amount received by the buyer. The agency’s interlocutor noted that this measure was introduced in the summer. “It’s interesting that companies seem to be doing this in secret, but it’s smart,” said retail expert Jonathan DeMello.
De Mello noted that such a measure makes sense from a cost perspective. Additional return fees may discourage shoppers from ordering items online in large quantities, for example to try on different sizes. The problem is that most of these products are then returned to the store. Breaking this trend could have a positive effect on the environment. The fewer returns made with delivery, the fewer emissions will be produced in transport.
It was previously known that H&M will test a new Pre-Loved concept in London. The initiative focuses on used clothing and accessories. It will be available at the Swedish retailer’s flagship store on Regent Street from October 5. We talk in more detail here.