SS Daley was shown as part of London Fashion Week. It was opened by British actor Ian McKellen, known for The Lord of the Rings and X-Men.
The actor came out in his naval uniform with a book in hand and read a poem by Alfred Tennyson. McKellen himself contacted designer Stephen Stockey-Daly and offered to collaborate.
The screening featured Kate Bush’s “The Ninth Wave,” whose lyrics also appeared on knitted sweaters and T-shirts. But the maritime theme (the title of Bush’s song translates as “The Ninth Wave”) was not only reflected in the inscriptions, but also became the key motive of the collection.
As WWD writes, behind the scenes, the designer said this collection was a reflection of his emotional state and a tribute to his great-grandfather, who served in the Navy.
Previously, the founder of the SS Daley brand, Stephen Stokey-Daly, became the winner of the LVMH Award. He was selected by a professional jury that included Nigo, Jonathan Anderson, Maria Grazia Chiuri, Kim Jones, Silvia Venturini Fendi, Stella McCartney, Louis Vuitton Executive Vice President Delphine Arnaud, Sidney Toledano (head of LVMH Fashion Group) and advisor Bernard Arnaud Jean-Paul Claverie. We talk about it in more detail here.